When you have rustic timber beams that were custom fitted into your entryways the last thing you would want is for them to be high gloss, well... this is the problem that my customers had with their beams. There were two beam entryways and four ceiling beams that were finished in a high gloss.
As you can see the gloss overpowered the color of the beams. Because they have a ton of natural texture, the gloss filled in those places making them very shiny.
This is the after photo of the beams. Notice how your able to see the color and texture clearly now? The point was to bring them back to looking natural again. My customer was very pleased with everything.